R de "registrado"Combined with the right communication strategies, online tools and talk, freelancers in the translation and interpreting industry can use branding to gain more visibility and enhance the profile of a skilled linguist online. In this presentation, Valeria Aliperta will give an insight on branding in general, focusing on why it is so relevant and how it works around us.

With examples of international branding that really work – from Coca-Cola to Chanel, from NHS to Apple – she’ll then touch on examples from various industries to show what works and what doesn’t in a logo and in personal branding. In a 50-minute presentation, she will introduce the inception of a design, touching on what’s behind the idea and what you could do to make sure the identity you go for says something about who you really are as a businessperson.

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